All images from La Garçonne
It’s pretty rare that a garment, a look, a collection, let alone a brand clicks with me. It’s a needle in a haystack of TOO MUCH. Today I stumbled across Apiece Apart, and while some of their shapes don’t match up perfectly with my aesthetic, their ethos certainly does:
“The clothes here still felt mutable—with very few exceptions, you could wear all these looks to the office, out to dinner with your boyfriend and your potential future in-laws, or to the Brooklyn Flea. There’s something deeply “appropriate” about the Apiece Apart aesthetic, which goes to the brand ethos of creating clothes that just plain work. Cramer and Hout are those rare designers who mean it when they say they want women to wear their clothes, and not the other way around.” -Style.com
“Starr Hout and Laura Cramer conceived of a simplified wardrobe, one that could be packed into a single bag – simple items that could be mixed and matched to go anywhere and do anything.” -ApieceApart.com
I see you, Apiece Apart. And I like what you’re throwing down.
PS. Their blog is pretty cool too.
